Program evaluation primarily aims to

Program evaluation primarily aims to

• A. Assess individual client happiness
• B. Measure effectiveness and efficiency of programs
• C. Create marketing strategies
• D. Determine staff salaries

Answer: (B)

Program evaluation is about determining whether a program achieves its intended outcomes and uses resources wisely. The central aim is to assess how effective the program is in producing the desired changes and how efficiently it uses time, money, and personnel. This information helps decision-makers decide whether to continue, modify, expand, or discontinue the program, and to guide improvements. While client happiness or satisfaction can be an indicator of impact, it’s not the primary focus—evaluation looks at whether the program meets its stated goals across the target population. Marketing strategies and setting staff salaries are outside the main purpose of evaluating program performance.

Program evaluation is about determining whether a program achieves its intended outcomes and uses resources wisely. The central aim is to assess how effective the program is in producing the desired changes and how efficiently it uses time, money, and personnel. This information helps decision-makers decide whether to continue, modify, expand, or discontinue the program, and to guide improvements. While client happiness or satisfaction can be an indicator of impact, it’s not the primary focus—evaluation looks at whether the program meets its stated goals across the target population. Marketing strategies and setting staff salaries are outside the main purpose of evaluating program performance.